Guides & Resources — FIKR Space

// GUIDES FOR FOUNDERS

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Practical guides for startup founders and for owners of agencies, consultancies and service firms. Free, complete, no email sequence.

27 in the library

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GUIDE

The Complete Podcast Guide

For startup founders and for owners of agencies, consultancies and service firms: six parts on turning a show into an asset rather than a campaign. The seven mechanisms that compound, positioning and cadence settled before you record, the minimum gear and repeatable routine, the growth levers and CTAs that actually convert, and the seven failure patterns to avoid. Thirty-five pages, three checklists, and a full walkthrough of running the whole thing on FIKR Space.

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The Business Angel Playbook

For business angels, people who invest their own money in very young companies: five parts on finding founders, judging them quickly and keeping a portfolio you can manage. The honest case and its limit, the decisions to settle before you look at a deal, a ten-minute screen, a pipeline and a decision journal, three checklists and nine mistakes. General education, not investment advice.

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The Pitch Playbook

For founders raising a round: what investors are actually assessing and how to make it easy for them to say yes or quickly say no. Five parts on deciding before you build a slide, building it simply and running the raise as a process, with three checklists and nine mistakes.

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The Founder's Attribution Playbook

For founders with no data team: how to find out which of your marketing actually produces revenue, and stop paying for the parts that don't. Five parts on deciding what to measure, instrumenting it simply and acting on the numbers, with three checklists and nine mistakes.

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The First 100 Customers Playbook

For founders who are the entire sales department: founder-led selling, from the first awkward conversation to a motion someone else can run. Five parts on why you have to do it yourself, deciding before you talk to anyone, running it simply and turning it into a motion, with three checklists and nine mistakes.

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The Email Nurture Playbook

For founders whose leads arrive early: how a lead who is not ready yet becomes one who is. Five parts on deciding before you write, building it simply and making it produce business, with three checklists and nine mistakes.

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The Funnel Playbook

For founders with traffic and no clear picture of where it leaks: where you are actually losing people, and how to find out instead of guessing. Five parts on defining it, instrumenting it simply and fixing it, with three checklists and nine mistakes.

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The OKR Playbook

For founders and teams who want goals that change the work: how to make a goal actually change what your team does on Monday. Five parts on deciding before you write, writing goals that survive real work and running them, with three checklists and nine mistakes.

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The Runway Playbook

For founders who want to know how long they actually have: what really changes it, and how to stop finding out late. Five parts on deciding what you are counting, building it simply and using it, with three checklists and nine mistakes.

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The Founder's Dilution Playbook

For founders about to raise: what every round actually costs you, and how to work it out before you sign. Five parts on deciding before you raise, doing the math simply and using it in the room, with three checklists and nine mistakes.

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The Lead Scoring Playbook

For founders whose leads arrive faster than anyone can follow up: which leads deserve a human's time. Five parts on deciding the model, building it simply and making it produce business, with three checklists and nine mistakes.

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The Getting Paid Playbook

For founders whose customers pay late: invoicing, terms and collections, the cheapest capital you will ever raise. Five parts on deciding before you invoice, invoicing so you get paid and chasing well, with three checklists and nine mistakes.

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The First Ten Hires Playbook

For founders making their first hires: who to hire, in what order, and how not to undo the company while doing it. Five parts on deciding before you open a role, running a process that predicts and what follows the yes, with three checklists and nine mistakes.

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The Dual-Track Playbook

For product teams: how to keep discovering while you keep delivering, without stopping either one. Five parts on deciding before you run it, running discovery simply and running the handoff, with three checklists and nine mistakes.

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The Scorecard Playbook

For founders and experts who want an assessment that separates people and tells them something true: how to design and build a scorecard and turn the result into a next step. Six parts, three checklists and nine mistakes.

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The Follow-Up Playbook

For founders: why deals die of silence rather than rejection, and the discipline, cadence and record that keep them alive. Five parts, three checklists and ten mistakes.

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The Account-Based Selling Playbook

For founders: selling to companies, not individuals, the buying committee, the account map, and the deal that survives one person leaving. Five parts, three checklists and nine mistakes.

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The Exit Playbook

For founders: what an exit actually pays, who actually gets it, and how to be ready long before you need to be. Five parts, three checklists and nine mistakes.

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The Delivery Metrics Playbook

For founders: knowing whether the machine is healthy, without turning the numbers into a weapon. Five parts, three checklists and nine mistakes.

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The Automation Playbook

For founders: automate the follow-through, not the relationship: what to hand to a machine first, how to build it so it behaves, and how to know when to switch it off. Five parts, three checklists and nine mistakes.

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The Performance Conversation Playbook

For founders: how to tell people the truth about their work, usefully, often, and without turning it into an annual ordeal. Five parts, three checklists and nine mistakes.

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The Sales Forecast Playbook

For founders: a forecast you can steer the company by, not a number you defend on Friday. Five parts, three checklists and nine mistakes.

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The Budget Playbook

For founders: planning spend you will actually follow, in a company that changes its mind every month. Five parts, three checklists and nine mistakes.

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The Segmentation Playbook

For founders: stop talking to everyone the same way, a tagging scheme that stays clean, segments built on behaviour and fit, and a contact base you can actually trust. Five parts, three checklists and nine mistakes.

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The Founder's Newsletter Playbook

For founders: how an owned list turns into conversations and deals, the promise, the cadence, the issue, the growth, and the one ask that makes it pay. Five parts, three checklists and nine mistakes.

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The WhatsApp Playbook

For founders: using the channel customers actually read, without becoming the message they mute. Five parts, three checklists and ten mistakes.

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The Paid Ads Playbook

For founders: how to spend on ads without lighting money on fire, when to run them, when not to, and how to judge them by deals instead of clicks. Five parts, three checklists and nine mistakes.

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